HI, I'M BECCA
I'm passionate about storytelling and using the power of words to connect with others.
Currently, I am a Lifecycle Marketing Manager at a real estate tech company. I work closely with our sales, client success, and product departments to provide copy for training materials, marketing campaigns, and UX feedback on our website and mobile app. I focus on understanding our clients' challenges and triumphs, and using that knowledge to increase adoption and expansion. I hope to transfer my skills and land a UX researcher or writer role in the near future.
PROJECTS
Here are some projects that I have completed. They range from process overhauls to guides and flyers to website text.
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CASE STUDY
We had no recent case studies, so I volunteered to interview current clients and create the case study documents. I designed the document and wrote the content. Our sales team now shares these with prospective clients, and our client success team shares them with current clients looking at new products or regions.
MANAGER PORTAL UX UPDATES
The MVP version of our manager portal was not intuitive and led many mangers to not complete various sections that were crucial to a successful deployment. Given my suggestions and feedback from clients, we implemented many updates that helped managers complete their community profiles without needing to contact support for help.
"People ignore design that ignores people"
Frank Chimero
